Two months salary . . . at a COSTCO?

When is a “Tiffany” ring not a “Tiffany” ring? When it’s sold at COSTCO, that’s when.

According to a recently filed lawsuit, a customer at the Huntington Beach, California COSTCO store alerted Tiffany to rings being sold for half their Tiffany retail price.

An investigation by Tiffany reveals that the rings were genuine fakes as opposed to an attempt by COSTCO to trade off the idea of a selling “Tiffany style rings” by drumming up sales of clearly non-branded goods by reference to the famed jeweler. That would be a different lawsuit altogether.

Only time will tell how this will play out though, but my money’s on Tiffany to win this.

You can read more about the lawsuit here:

http://online.wsj.com/article/SB10001424127887324432004578304362559348462.html